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Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition) PDF




by Claudia Hilker : Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)

ISBN : #3658138823 | Date : 2017-04-11

Description :

PDF-0d39c | Dieses Fachbuch zeigt  konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen geklärt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktan… Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)


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[Pub.99GUP] Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition) PDF | by Claudia Hilker


Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition) by by Claudia Hilker

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Customer IMPACT Agenda Customers Perspective PDF 5c74f4086

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Customer IMPACT Agenda: Doing Business from the Customer’s Perspective PDF




by Phil Winters : Customer IMPACT Agenda: Doing Business from the Customer’s Perspective

ISBN : #0990466701 | Date : 2014-08-15

Description :

PDF-c1d47 | For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve this, it’s important to understand the entire customer experience long before they may be in touch with your organization. Effectively: seeing your own organization from the viewpoint of your… Customer IMPACT Agenda: Doing Business from the Customer’s Perspective


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[Pub.13UzK] Customer IMPACT Agenda: Doing Business from the Customer’s Perspective PDF | by Phil Winters


Customer IMPACT Agenda: Doing Business from the Customer’s Perspective by by Phil Winters

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Customer Relationship Management Strukturiert Dargestellt PDF B45cb29fd

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Customer Relationship Management strukturiert dargestellt: Prozesse, Systeme, Technologien (German Edition) PDF




by Jörg Schumacher : Customer Relationship Management strukturiert dargestellt: Prozesse, Systeme, Technologien (German Edition)

ISBN : #3642620566 | Date : 2012-08-24

Description :

PDF-eab9c | Das Buch bietet eine fundierte Einführung in das Customer Relationship Management (CRM) und erläutert systematisch CRM-spezifische Prozesse, Systeme und Technologien. Wichtige Prozesse im CRM werden anhand ausführlicher Prozessbeschreibungen und Referenzmodelle dargestellt. Eine funktionale Betrachtung von CRM-Systemen zeigt auf, wie diese Prozesse durch Informations- und Kommunikationssysteme … Customer Relationship Management strukturiert dargestellt: Prozesse, Systeme, Technologien (German Edition)


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[Pub.96iiI] Customer Relationship Management strukturiert dargestellt: Prozesse, Systeme, Technologien (German Edition) PDF | by Jörg Schumacher


Customer Relationship Management strukturiert dargestellt: Prozesse, Systeme, Technologien (German Edition) by by Jörg Schumacher

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Internet Publicity Guide Marketing Cyberspace PDF E889f7edd

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Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace PDF




by V.A. Shiva : Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace

ISBN : #1880559609 | Date : 1997-06-01

Description :

PDF-1e0a2 | A step-by-step guide to how large and small companies can use the Internet for effective promotion and marketing. The text describes the principles of interactive marketing and offers effective strategies for success…. Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace


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[Pub.23fEf] Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace PDF | by V.A. Shiva


Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace by by V.A. Shiva

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Brandjack Reputation Brand Pirates About PDF 654a69324

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Brandjack: How your reputation is at risk from brand pirates and what to do about it PDF




by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : #1137375353 | Date : 2014-05-29

Description :

PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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Brandjack: How your reputation is at risk from brand pirates and what to do about it by by Q. Langley

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Content Rich Writing Your Wealth PDF A38e22b8d

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Content Rich: Writing Your Way to Wealth on the Web PDF




by Jon Wuebben : Content Rich: Writing Your Way to Wealth on the Web

ISBN : #0979762901 | Date : 2008-09-01

Description :

PDF-db794 | Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you are a small to medium-sized business looking for a way to maximize online marketing activ… Content Rich: Writing Your Way to Wealth on the Web


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[Pub.87mQR] Content Rich: Writing Your Way to Wealth on the Web PDF | by Jon Wuebben


Content Rich: Writing Your Way to Wealth on the Web by by Jon Wuebben

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Return Influence Revolutionary Scoring Marketing PDF 14d55fe7b

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Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing PDF




by Mark Schaefer : Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

ISBN : #0071791094 | Date : 2012-03-07

Description :

PDF-a985f | Winner of a Choice Magazine Outstanding Business Book of the Year Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned… Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing


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[Pub.53JOp] Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing PDF | by Mark Schaefer


Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by by Mark Schaefer

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Localization Strategies Global Business Nitish PDF 8dd4a1f5c

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by Nitish Singh : Localization Strategies for Global E-Business

ISBN : #1107008891 | Date : 2012-01-16

Description :

PDF-e5533 | The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global econ… Localization Strategies for Global E-Business


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[Pub.90FpV] Localization Strategies for Global E-Business PDF | by Nitish Singh


Localization Strategies for Global E-Business by by Nitish Singh

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Relationship Marketer Rethinking Strategic Marketing PDF 7527d754d

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The Relationship Marketer: Rethinking Strategic Relationship Marketing PDF




by Soren Hougaard : The Relationship Marketer: Rethinking Strategic Relationship Marketing

ISBN : #3642032427 | Date : 2009-11-25

Description :

PDF-27e62 | In “The Relationship Marketer”, Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or “you and me”) is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business… The Relationship Marketer: Rethinking Strategic Relationship Marketing


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[Pub.42qhm] The Relationship Marketer: Rethinking Strategic Relationship Marketing PDF | by Soren Hougaard


The Relationship Marketer: Rethinking Strategic Relationship Marketing by by Soren Hougaard

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Kundenbeziehungen Fusionen Akquisitionen Beziehungsgestaltung Erfolg PDF Fc3804952

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Kundenbeziehungen nach Fusionen und Akquisitionen: Die Auswirkung der Beziehungsgestaltung und Synergierealisierung auf den M&A-Erfolg (German Edition) PDF




by Martin Clark Grün : Kundenbeziehungen nach Fusionen und Akquisitionen: Die Auswirkung der Beziehungsgestaltung und Synergierealisierung auf den M&A-Erfolg (German Edition)

ISBN : #3834925578 | Date : 2010-09-28

Description :

PDF-6a763 | Martin Clark Grün untersucht die Wirkungen der kundenbezogenen Beziehungsgestaltung und Synergierealisierung in der Post Merger Phase auf den M&A-Erfolg anhand einer empirischen Analyse von 206 Unternehmenstransaktionen…. Kundenbeziehungen nach Fusionen und Akquisitionen: Die Auswirkung der Beziehungsgestaltung und Synergierealisierung auf den M&A-Erfolg (German Edition)


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[Pub.19Zog] Kundenbeziehungen nach Fusionen und Akquisitionen: Die Auswirkung der Beziehungsgestaltung und Synergierealisierung auf den M&A-Erfolg (German Edition) PDF | by Martin Clark Grün


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Broadband Problem Anatomy Failure Dilemma PDF 1a0b919a4

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The Broadband Problem: Anatomy of a Market Failure and a Policy Dilemma PDF




by Charles H. Ferguson : The Broadband Problem: Anatomy of a Market Failure and a Policy Dilemma

ISBN : #0815706456 | Date : 2004-04-21

Description :

PDF-190b4 | As the Internet revolution continues to unfold and transform telecommunications, pressure is building for faster, less expensive, and more widely accessible broadband service. Such a development would facilitate improved and less expensive traditional applications such as voice telephony and web browsing. It would also enable new and useful applications such as Internet-based television, videoconf… The Broadband Problem: Anatomy of a Market Failure and a Policy Dilemma


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[Pub.69vuU] The Broadband Problem: Anatomy of a Market Failure and a Policy Dilemma PDF | by Charles H. Ferguson


The Broadband Problem: Anatomy of a Market Failure and a Policy Dilemma by by Charles H. Ferguson

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by A. Oade : Managing Challenging Clients: Building Effective Relationships with Difficult Customers

ISBN : #1349315583 | Date : 2016-01-29

Description :

PDF-6fe9d | Do you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you’ll lose business or take a reputational hit if you don’t do so well enough? This book introduces a valuable set of tools through which to build, maintain and manage your client-facing relationships…. Managing Challenging Clients: Building Effective Relationships with Difficult Customers


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[Pub.49Thc] Managing Challenging Clients: Building Effective Relationships with Difficult Customers PDF | by A. Oade


Managing Challenging Clients: Building Effective Relationships with Difficult Customers by by A. Oade

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Implementing Electronic Payment Computer Security PDF 0c945977d

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by Cristian Radu : Implementing Electronic Card Payment Systems (Artech House Computer Security Series)

ISBN : #1580533051 | Date : 2002-10-31

Description :

PDF-c3c95 | As magnetic stripe cards are being replaced by chip cards that offer consumers and businesses greater protection against fraud, a new standard for this technology is being introduced by Europay, MasterCard, and Visa (Emv). This cutting-edge, new book provides you with a comprehensive overview of the Emv chip solution and explains how this technology provides a chip migration path, where interopera… Implementing Electronic Card Payment Systems (Artech House Computer Security Series)


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[Pub.29PEq] Implementing Electronic Card Payment Systems (Artech House Computer Security Series) PDF | by Cristian Radu


Implementing Electronic Card Payment Systems (Artech House Computer Security Series) by by Cristian Radu

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Sensory Marketing B HultA9n PDF 619be915a

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by B. Hultén : Sensory Marketing

ISBN : #0230576575 | Date : 2009-05-21

Description :

PDF-87084 | The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do…. Sensory Marketing


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[Pub.88NSJ] Sensory Marketing PDF | by B. Hultén


Sensory Marketing by by B. Hultén

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Blogging Drive Business Maintain Connections PDF 234a0809c

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Blogging to Drive Business: Create and Maintain Valuable Customer Connections PDF




by Eric Butow : Blogging to Drive Business: Create and Maintain Valuable Customer Connections

ISBN : #078974256X | Date : 2010-01-17

Description :

PDF-409f6 | Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits   “To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.” … Blogging to Drive Business: Create and Maintain Valuable Customer Connections


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[Pub.80WnI] Blogging to Drive Business: Create and Maintain Valuable Customer Connections PDF | by Eric Butow


Blogging to Drive Business: Create and Maintain Valuable Customer Connections by by Eric Butow

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